In general, people hear new ideas and try and fit them into their old way of thinking. Not everything can be compared to the taste of chicken. Sometimes things have their own taste and we have to learn what those tastes are.
You cannot be an innovative thinker if you think you know what everything tastes like and you don't try new things in your mind. In order to think in a new way you have to get out of your comfort zone and think holographically.